Faculty Of Business & Economics

Department Of Business & Administrative

UON > Department Of Business & Administrative

BBA

Department of Management & Administrative Sciences, encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Business Administration and moving on to explore each area of the discipline through broad exposure to industry and practical assignments along with added emphasis on media research methods. The focus is on analytical and historical perspectives. The program develops in students the ability to assess the roles and effects of mass media on society and life and helps them gain specific media production skills through extensive practical work.The program starts by developing a fundamental understanding of the subject in students by teaching them about the history, values, and structure of mass communication in Pakistan and abroad. The foremost objective was to provide an opportunity to the students to equip themselves with the blend of skills and knowledge to meet challenges in national and international arena.

Program Objective

The four years BBA program is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This program is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a program with challenging curricula and contents, it is accessible mainly to those students who have excellent academic record and high potential for success. Accordingly, candidates for this program are carefully sifted and screened through a selective admission test process.

Program Outcomes

The students who earn the BBA degree will be able to:

1.Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment like ours characterized by uncertainty.

2.Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams.

3.Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.

4.Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly

5.Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business.

6.Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.

Duration

The program shall comprise Eight semesters spread over Four calendar years with two semesters (Fall/Spring) a year as per rules of the University of Narowal.

Admission Requirements

Minimum 50% marks at Intermediate level or equivalent

No third division in Matric

Equivalence Certificate from IBCC in case of O Level and A-Level

Assessment &Evaluation

Mid-term: 30

Session: 20

Final Exam: 50

Total marks: 100

Program Structure and Distribution of Courses

The program strictly follows the HEC guidelines and specifications for the Bachelors of Business Administration. Following are the distribution of total credit hours:

Minor Courses

Major Courses

Type

Number

Credit Hr.

Type

Number

Credit Hr.

Compulsory Courses

 11

  29

Foundation (Core Courses

General Courses

 08

  24

Major Courses

Total:

 19

 53

Elective Courses

10

30

Total:

27

78

 

Sr.

Categories

No. of courses

Credit hours

1

Compulsory Courses

9+2

25+4=29

Minor Courses

2

General Courses

08

24

3

Foundation

10

30

Major Courses

4

Major Courses

12

36

5

Elective Courses

04

12

Total

131

Program Detail

1.Total numbers of Credit hours: 131

2.Program Duration: 4 years

3.Semester Duration: 16weeks

4.Total Semesters: 8

5.Maximum Course load per Semester: 18 Cr hrs.

6.Maximum Number of courses per semester: 6

ROAD MAP BBA (Hons.)

Course Code

Course Title

Credit Hrs.

Semester-I

MGT-101

Introduction to Business Management

3(3-0)

ISL-101/ERH-101

Islamic Studies/Ethics

2(2-0)

ENG-101

Functional English

3(3-0)

MATH-116

Business Mathematics

3(3-0)

CS-105

Introduction to Computer Application

3(2-2)

PSY -101

Introduction to Psychology

3(3-0)

Credit Hours

17

Semester-II

MGT-102

Principles of Management

3(3-0)

MGT -103

Financial Accounting

3(3-0)

PKS -101

Pakistan Studies

2(2-0)

ECO-102

Micro Economics

3(3-0)

ENG-102

Communication Skills

3(3-0)

STAT-103

Business Statistics

3(3-0)

Credit Hours

17

Semester-III

MGT-201

Business Ethics

3(3-0)

MGT-202

Macro Economics

3(3-0)

SOC -101

Introduction to Sociology

3(3-0)

ENG-201

Writing & Presentation Skill

3(3-0)

MCM-204

Introduction to Mass Communication

3(3-0)

Credit Hours

15

Semester-IV

MGT-203

Cost and Management Accounting

3(3-0)

MGT-204

Organizational Behavior

3(3-0)

MGT-205

Managerial Economics

3(3-0)

ENG-210

Business Communication

3(3-0)

ENV-101

Introduction to Environmental Science

3(3-0)

IR-101

Introduction to International Relation

3(3-0)

Credit Hours

18

Semester-V

MGT-301

Money & Banking

3(3-0)

MGT-302

Introduction to Human Resource Management

3(3-0)

MGT-303

Principles of Marketing

3(3-0)

MGT-304

Financial Management

3(3-0)

MGT-305

Business Law

3(3-0)

ECO-301

Pakistan Economy

3(3-0)

Credit Hours

18

Semester-VI

MGT-306

Entrepreneurship

3(3-0)

MGT-307

International Business Management

3(3-0)

MGT-308

Project Management

3(3-0)

MGT-309

Research Planning & Report Writing

3(3-0)

MGT-310

Production & Operations Management

3(3-0)

Credit Hours

15

Semester-VII

MGT-401

Internship (Report based on Internship)

3(3-0)

MGT-402

Strategic Management

3(3-0)

MGT-403

Supply Chain Management

3(3-0)

QURAN-101

Quran Translation I

2(2-0)

FIN-301

Financial Markets

3(3-0)

FIN-302

Analysis of Financial Statements

3(3-0)

HRM-301

Training & Development

3(3-0)

HRM-302

Recruitment and Selection

3(3-0)

MKT-301

Consumer Behavior

3(3-0)

MKT-302

Services Marketing

3(3-0)

Credit Hours

17

Semester-VIII

MGT-404

TQM and Continuous Management

3(3-0)

MGT-405

Business/Research Project

3(3-0)

QURAN-102

Quran Translation II

2(2-0)

MKT-401

Promotional & Advertising Management

3(3-0)

MKT-402

Sales Management

3(3-0)

FIN-401

Risk Management

3(3-0)

FIN-402

Islamic Banking & Finance

3(3-0)

HRM-401

Compensation & Reward Management

3(3-0)

HRM-402

Performance Management

3(3-0)

Credit Hours

14

Total Credit Hours in 8 Semesters:

131

*Students will opt two courses of specialization (i.e. HR, Marketing, finance) offered in 7th and 8th semester.