Faculty Of Business & Economics

Department Of Business & Administrative

UON > Department Of Business & Administrative


Department of Management & Administrative Sciences, encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Business Administration and moving on to explore each area of the discipline through broad exposure to industry and practical assignments along with added emphasis on media research methods. The focus is on analytical and historical perspectives. The program develops in students the ability to assess the roles and effects of mass media on society and life and helps them gain specific media production skills through extensive practical work.

The program starts by developing a fundamental understanding of the subject in students by teaching them about the history, values, and structure of mass communication in Pakistan and abroad. The foremost objective was to provide an opportunity to the students to equip themselves with the blend of skills and knowledge to meet challenges in national and international arena.


BS Economics


Program Objective

The four years BBA program is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This program is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a program with challenging curricula and contents, it is accessible mainly to those students who have excellent academic record and high potential for success. Accordingly, candidates for this program are carefully sifted and screened through a selective admission test process.

Program Outcomes

The students who earn the BBA degree will be able to:

  • Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment like ours characterized by uncertainty.
  • Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams.
  • Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.
  • Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly
  • Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business.
  • Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.


The program shall comprise Eight semesters spread over Four calendar years with two semesters
(Fall/Spring) a year as per rules of the University of Narowal.

Program Structure and Distribution of Courses

The program strictly follows the HEC guidelines and specifications for the Bachelors of
Business Administration. Following are the distribution of total credit hours:

Sr. Categories No. of courses Credit hours  
1 Compulsory Courses 9+2 25+4=29 Minor Courses
2 General Courses 8 24  
3 Foundation 10 30 Major Courses
4 Major Courses 12 36  
5 Elective Courses 4 12  
  Total 45 131  

Admission Requirements

  • Minimum 50% marks at Intermediate level or equivalent
  • No third division in Matric
  • Equivalence Certificate from IBCC in case of O Level and A-Level

Assessment & Evaluation

  • Mid-term: 30
  • Session: 20
  • Final Exam: 50
  • Total marks: 100

Program Detail

  •  Total numbers of Credit hours: 131
  • Program Duration: 4 years
  • Semester Duration: 16weeks
  • Total Semesters: 8
  • Maximum Course load per Semester: 18 Cr hrs.
  • Maximum Number of courses per semester: 6

Contact Info

Mon – Fri 8:00A.M. – 4:00P.M.


The University Of Narowal, Circular Road, Narowal, Pakistan.

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