Faculty Of Social Sciences

Mass Communications & Media

UON > Mass Communications & Media

BS Mass Communications & Media

Department of Mass Communication & Media encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Mass Media and Communication and moving on to explore each area of the discipline through broad exposure to industry and practical assignments along with added emphasis on media research methods. The focus is on analytical and historical perspectives. The program develops in students the ability to assess the roles and effects of mass media on society and life and helps them gain specific media production skills through extensive practical work. The program starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. The foremost objective was to provide an opportunity to the students to equip themselves with the blend of skills and knowledge to meet challenges in the national and international arena.

Catering to the emerging need of practical aspects of the subject. Vision of the Department of Mass Communication is to be a leader in Pakistan by providing communication excellence in visual, verbal, and written competencies for the 21st century.

Majors

BS Education

B.Ed 1.5 Years

Mass Communications & Media

Program Objective

The Department endeavors to pursue and attain the following aims:

  • To explain the nature and working of print and electronic media.
  • To demonstrate skills for employment in advertising, public relations, print and electronic media.
  • To describe important mass communication roles of media managers, administrators and researchers.
  • To analyze principles and strategies of communication.
  • To analyze areas of media‘s effect on individuals and society.
  • To evaluate media laws and ethics.

Program Outcomes

The graduates completing their degrees in the field of Mass Communication & Media are expected
to meet International standards as follows:

  • Apply specific paradigms for critical thinking to mass communication. (Critical Thinking)
  • Evaluate and apply diversity, objectivity, and balance to any form of mass communication. (Critical Thinking)
  • Justify the decision for resolving moral or ethical mass communication dilemmas. (Specialized Knowledge)
  • Write a compelling content that demonstrates proper grammar, well-organized facts, and storytelling techniques for a variety of media. (Communication Fluency)
  • Determine validity of sources and research techniques. Additionally, they will be able to interpret data. (Quantitative Fluency)
  • Identify specific examples of media evolution. (Specialized Knowledge)
  • Evaluate mass communication theories and assess their use. (Specialized Knowledge)
  • Demonstrate proper application of industry tools and techniques common to mass communication. (Applied Learning)
  • Determine the best methods and strategies for developing a message. (Communication Fluency)

Duration

The program shall comprise Eight semesters spread over Four calendar years with two semesters
(Fall/Spring) a year as per rules of the University of Narowal.

Program Structure and Distribution of Courses

The program strictly follows the HEC guidelines and specifications for the Bachelors of Mass
Communication & Media. Following are the distribution of total credit hours:

Sr. Categories No. of courses Credit hours  
1 Compulsory Courses 9+2 25+4=29 Minor Courses
2 General Courses 7 21  
3 Foundation 10 30 Major Courses
4 Major Courses 13 39  
5 Elective Courses 4 12  
  Total 45 131  

Admission Requirements

  •  Minimum 50% marks at Intermediate level or equivalent
  • No third division in Matric
  • Equivalence Certificate from IBCC in case of O Level and A-Level

Assessment & Evaluation

  • Mid-term: 30
  • Session: 20
  • Final Exam: 50
  • Total marks: 100

Program Detail

  • Total numbers of Credit hours: 131
  • Program Duration: 4 years
  • Semester Duration: 16weeks
  • Total Semesters: 8
  • Course load per Semester: 15-18 Cr hrs.
  • Number of courses per semester: 5-6

Contact Info

(0542)-920049
Info@uon.edu.pk
Mon – Fri 8:00A.M. – 4:00P.M.

Address

The University Of Narowal, Circular Road, Narowal, Pakistan.

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