Department of Mass Communication and Media

  • Department of Mass Communication and Media
  • Introduction
  • Vision
  • Mission
  • Programs Offered

Introduction

Department of Mass Communication and Media, University of Narowal is devoted to modernize the media education in Pakistan. We offer a broad spectrum of courses that explore various aspects of mass media, including journalism, public relations, advertising, film, theatre, research, and digital media. In order to strengthen the students' prospects for a future in the media and communication industries, we provide them with extensive knowledge, industry-specific skill sets, creativity, and critical thinking. The program develops in students the ability to assess the roles and effects of mass media on society and life, and helps them gain specific media production skills through extensive practical work. The program starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. The foremost objective was to provide an opportunity to the students to equip themselves with the blend of skills and knowledge to meet challenges in national and international arena.

Vision

Catering to the emerging need of practical aspects of the subject. Vision of Department of Mass Communication is to be a leader in Pakistan by providing communication excellence in visual, verbal and written competencies for the 21st century.

Mission

The graduates completing their degrees in the field of Mass Communication & Media are expected to meet International standards as follows:

  1. Apply specific paradigms for critical thinking to mass communication. (Critical Thinking)
  2. Evaluate and apply diversity, objectivity, and balance to any form of mass communication. (Critical Thinking)
  3. Justify the decision for resolving moral or ethical mass communication dilemmas. (Specialized Knowledge)
  4. Write a compelling content that demonstrates proper grammar, well-organized facts, and story-telling techniques for a variety of media. (Communication Fluency)
  5. Determine validity of sources and research techniques. Additionally, they will be able to interpret data. (Quantitative Fluency)
  6. Identify specific examples of media evolution. (Specialized Knowledge)
  7. Evaluate mass communication theories and assess their use. (Specialized Knowledge)
  8. Demonstrate proper application of industry tools and techniques common to mass communication. (Applied Learning)
  9. Determine the best methods and strategies for developing a message. (Communication Fluency)
Head of Department
  • Name: Dr. Saba Sultana
  • Designation: Officer In Charge
  • Email: saba.sultana@uon.edu.pk